Welcome to the Pink Room: Love, Bonito's Iconic Store at 313@Somerset
From a Blogshop to Southeast Asia's Largest Womenswear Brand
Love, Bonito began humbly in 2005 as BonitoChico, a digital blogshop on LiveJournal selling pre-loved apparel, founded by Rachel Lim and sisters Velda and Viola Tan. The brand officially rebranded in 2010, and has since grown into Southeast Asia's largest vertically integrated, omni-channel womenswear brand, with 27 stores across six markets including Singapore, Malaysia, Indonesia, Cambodia, Hong Kong, and the Philippines.
The 313@Somerset outlet is fondly known as the “pink room” — a distinctly Instagrammable, millennial-pink space on Level 2 that debuted the brand's first-ever capsule collection and continues to host styling workshops for the community.
10% Off First Order & LBCommunity+ Perks
New customers can enjoy 10% off their first order when shopping online with Love, Bonito. Loyal shoppers can also join LBCommunity+, the brand's membership programme, to unlock birthday discounts, early access to new launches, and exclusive member experiences throughout the year.
Love, Bonito also periodically runs storewide sale events, both in-store and online, with tiered savings that increase the more you bundle — a great way to stock up on staples during a seasonal sale window.
Pro Tip: Check Love, Bonito's Promotions page before you shop — seasonal sales and exclusive promo codes rotate throughout the year and are usually announced there and on Instagram first.
What to Shop
Love, Bonito's collection is organised into three key lines: The Signatures, The Staples, and rotating Capsule collections, spanning dresses, tops, bottoms, one-pieces, outerwear, knitwear, and denimwear. Every piece is designed in-house and fitted on custom-made mannequins that reflect Asian women's proportions, with several fitting rounds to perfect what the brand calls the “Asian fit.”
Beyond apparel, the store also carries footwear, accessories, and bags, and shoppers can explore Cheak — Love, Bonito's activewear line, formerly known as Butter, acquired and rebranded by the brand in 2022 — for those wanting versatile pieces that move between workouts and everyday wear.
Outlet Details
| Mall | Unit | Address | Contact | Google Maps |
|---|---|---|---|---|
| 313@Somerset | #02-16/21 | 313 Orchard Road, 313@Somerset, Singapore 238895 | Contact via website | View on Google Maps |
Opening Hours
| Day | Hours |
|---|---|
| Monday | 11:00am – 10:00pm |
| Tuesday | 11:00am – 10:00pm |
| Wednesday | 11:00am – 10:00pm |
| Thursday | 11:00am – 10:00pm |
| Friday | 11:00am – 10:00pm |
| Saturday | 11:00am – 10:00pm |
| Sunday | 11:00am – 10:00pm |
Hours may be adjusted during public holidays or mall-wide events, so it's worth checking the outlet's live status on Google Maps before you head down.
Follow & Order Online
Love, Bonito keeps its community updated on new launches, styling tips, and promotions across its official channels:
| Platform | Link |
|---|---|
| Official Website | lovebonito.com/sg |
| facebook.com/lovebonito | |
| instagram.com/lovebonito |
For online orders, Love, Bonito's own e-commerce website carries the full catalogue with member perks and international shipping. At the time of writing, no official Shopee, Lazada, or TikTok Shop storefront has been confirmed for the brand, so shoppers looking to buy online should stick to the official website above.
Getting to Love, Bonito at 313@Somerset
Love, Bonito is located on Level 2 of 313@Somerset, a short walk from Somerset MRT station (NS23), making it a convenient stop whether you're building a work wardrobe or hunting for your next capsule collection favourite. For exact directions and current opening status, tap the map link below.
Get directions to Love, Bonito 313@Somerset on Google Maps
Pro Tip: While you're in-store, snap a photo against the outlet's signature dried-flower Instagram wall — it's one of the most photographed corners of the “pink room” and a fun way to remember your visit.
