Latest posts

Four Brands, One Store: Quiksilver's Fresh Concept at 313@Somerset

Surf culture meets Orchard Road. Quiksilver at 313@Somerset is a newly opened multi-brand store bringing together Quiksilver, Roxy, DC Shoes, and RVCA under one roof for the whole family.

Quick Cut, Styled Right: QB Premium's Efficient Elegance at 313@Somerset

A quick trim shouldn't mean sacrificing style. QB Premium Haircut & Style at 313@Somerset pairs QB House's Japanese efficiency with a modern styling touch, complete with a virtual queue system and loyalty rewards.

September 11, 2026

Forever Faster, Now Flagship-Sized: PUMA at 313@Somerset

Southeast Asia's biggest PUMA store lands on Orchard Road. PUMA at 313@Somerset is the brand's first-ever regional flagship, a 7,100 sq ft space spanning performance footwear, training gear, and lifestyle apparel.

September 11, 2026

Sold Out on Day One: Potato Corner's SG Origin Story at 313@Somerset

Where Singapore's flavoured fries obsession began. Potato Corner at 313@Somerset is the brand's very first Singapore outlet, opened in 2018 and famously sold out on day one, now celebrating 8 years and an industry award.

September 10, 2026

Where It All Began: Pop Play Planet's Flagship Store at 313@Somerset

Blind boxes, K-pop merch, and over 50 IPs under one roof. Pop Play Planet at 313@Somerset is Singapore's first IP collectible destination, and this flagship store is where it all began.

September 10, 2026

Handmade, Down to the Last Pearl: PlayMade's Rose Peach Drop at 313@Somerset

Craving bubble tea made the honest way? PlayMade at 313@Somerset hand-makes its pearls fresh daily with all-natural ingredients, and is currently serving a floral, fruity Rose Peach Collection.

September 10, 2026

Effortless Essentials, New Collaboration: PEDRO at 313@Somerset

Effortless essentials, empowering confidence. PEDRO at 313@Somerset offers fashion-forward shoes, bags, and accessories for men and women, including the new PEDRO x EFI collaboration shoulder bag.

September 9, 2026

#GeprekHarder: Papa Ayam's Legendary Spice Challenge at 313@Somerset

Think you can handle the heat? Papa Ayam at 313@Somerset is Singapore's first Ayam Geprek brand, home to the legendary Level 27 W.T.F Challenge, with sambals made fresh using traditional mortar and pestle.

September 9, 2026

A New Design Every Day: Pearly Lustre's Flagship Store at 313@Somerset

Discover Singapore's original fine pearl jewellery brand. Pearly Lustre at 313@Somerset is the flagship store offering Akoya, Tahitian, and South Sea pearls, with a new design created every single day.

September 9, 2026

Unframed, Unstoppable: OWNDAYS' New Rimless Collection at 313@Somerset

Beyond the way of seeing. OWNDAYS at 313@Somerset offers fashion-forward Japanese eyewear from $98, with glasses ready in just 20 minutes and a current Buy 1 Get 1 Free deal on progressive lenses.

September 8, 2026

Tradition, Reimagined: One Fermented Rice's Peachy Summer Drop at 313@Somerset

Craving a traditional Chinese treat with a modern twist? One Fermented Rice at 313@Somerset serves handmade fermented rice drinks and desserts, with a new peach-flavoured summer series now available.

September 8, 2026