The Gallery of Time: Watch it!'s Timeless Collection at PLQ Mall

The Gallery of Time, Right at PLQ Mall
Established in 2001, Watch it! has built a reputation as one of Singapore’s go-to specialty watch retailers, true to its tagline “The Gallery of Time.” Through strategic partnerships with renowned international watch and clock makers, the store has continuously offered a curated mix of luxury and trendy timepiece designs for over two decades.
The PLQ Mall outlet is located on Level 3, giving Paya Lebar shoppers convenient access to a wide selection of watches, clocks, and professional repair services all in one place.
Repair Services & Gift Cards
Beyond retail, Watch it! is equipped with over 20 years of timepiece repair experience, offering a full range of watch and clock repair services for all makes and brands — from battery replacements and strap changes to more involved diagnostics and servicing. It’s a rare find in a mall setting, and a big part of why the store has built such a loyal following among watch enthusiasts.
Shoppers looking for a gift can also pick up a Watch it! Gift Card, letting the recipient choose their own timepiece from the store’s extensive catalogue.
Pro Tip: Sign up for Watch it!’s newsletter on their website to get promotions, new product launches, and sales sent directly to your inbox.
What to Shop
Watch it! carries a genuinely extensive brand lineup, including Seiko, Orient, Citizen, Casio (including G-Shock, Baby-G, and Edifice lines), Timex — including its playful Timex x Peanuts collaboration — along with Guess, Kenneth Cole, Ted Baker, Nixon, and Police. The store’s Clocks collection features names like Braun, Rhythm, and Twemco, including customisable flip-clocks for collectors.
For those after something more exclusive, the Signature Selects range showcases pre-owned luxury pieces from names like Baume & Mercier, Breitling, and Chronoswiss, while the NS Enlistment Must-Have collection — featuring durable, no-frills Casio classics from $30 — is a practical pick for those heading into national service. Watch straps, including German-made RIOS1931 leather straps, are also available for those looking to refresh an existing timepiece.
Outlet Details
| Mall | Unit | Address | Contact | Google Maps |
|---|---|---|---|---|
| PLQ Mall | #03-33 | 10 Paya Lebar Road, PLQ Mall, Level 3, Singapore 409057 | +65 6733 3074 / WhatsApp +65 8874 5057 | View on Google Maps |
Opening Hours
| Day | Hours |
|---|---|
| Monday | 11:00am – 9:00pm |
| Tuesday | 11:00am – 9:00pm |
| Wednesday | 11:00am – 9:00pm |
| Thursday | 11:00am – 9:00pm |
| Friday | 11:00am – 9:00pm |
| Saturday | 11:00am – 9:00pm |
| Sunday | 11:00am – 9:00pm |
Hours may be adjusted during public holidays or mall-wide events, so it’s worth checking the outlet’s live status on Google Maps before you head down.
Follow & Order Online
Watch it! keeps customers updated on new arrivals, repair services, and promotions across its official channels:
| Platform | Link |
|---|---|
| Official Website | watchit.com.sg |
| facebook.com/WatchItPteLtd | |
| instagram.com/watchitsg | |
| X (Twitter) | x.com/watchitsg |
For online orders, Watch it!’s own e-commerce website carries the full catalogue with worldwide shipping available. At the time of writing, no official Shopee, Lazada LazMall, or TikTok Shop storefront has been confirmed for the brand, so shoppers looking to buy online should stick to the official website above.
Getting to Watch it! at PLQ Mall
Watch it! is located on Level 3 of PLQ Mall, easily accessible via Paya Lebar MRT Interchange — take the Circle Line (CC9) Exit F at Basement 2, or the East West Line (EW8) Exit E. It’s a convenient stop whether you’re shopping for a new timepiece or getting an old favourite serviced. For exact directions and current opening status, tap the map link below.
Get directions to Watch it! PLQ Mall on Google Maps
Pro Tip: Bringing in a watch for repair? Custom clock orders and specialist repairs can take several weeks depending on the part and manufacturer, so it’s worth calling ahead to check turnaround times before your visit.




































































































