The 20th and Finest: Xiang Xiang's Hunan Flavours at 313@Somerset
From a Chinatown Shophouse to 22 Outlets
Xiang Xiang Hunan Cuisine (湘香湖南菜) traces its roots to 2009, when the original “Miss Hunan Restaurant” opened on Smith Street in Chinatown and quickly gained a following for its authentic Hunan flavours. That success led to the birth of “Xiang Xiang Kitchen,” and in 2023 the brand unified under a single name. By 2026, Xiang Xiang has grown to 22 outlets across Singapore, serving more than 2.5 million customers annually.
The 313@Somerset outlet, located on Basement 3, marked the chain's 20th Singapore location — and is widely regarded as its best-looking yet, featuring a sleek, woody aesthetic and upgraded furnishings.
Outlet-Exclusive Dishes & Free Membership Perks
What genuinely sets this location apart is its outlet-exclusive menu. Headlining the new dishes is the Stir-fried Tender Chicken with Old Ginger ($26.90++), which arrives in a sizzling claypot — and sits on the lower end of the heat spectrum, making it a good entry point if you're wary of Hunan cuisine's reputation for spice. The Fresh Chili Spicy Prawn is another Somerset-only creation worth trying.
Diners can also sign up for free membership to enjoy ongoing discounts — a genuinely worthwhile step given the central Orchard Road location and the price point of some dishes.
Pro Tip: Hunan cuisine is known for its liberal use of chilli, but the menu caters to different heat tolerances — ask staff to recommend milder options if you're dining with someone who prefers less spice.
What to Order
The iconic Hunan Stir-Fried Pork ($22.90++) remains the dish to beat, made with Spanish black pork and Shandong screw peppers for genuine depth and wok hei. Equally beloved is the Golden Broth Sour and Spicy Fish, a tangy, fiery centrepiece perfect for sharing, and the signature 18-Second Angus Beef Stir-fry, named for its lightning-fast cooking time.
Xiang Xiang sources premium ingredients globally — from Spanish black pork and Shandong screw peppers to Wuchang rice — ensuring every bite delivers on both flavour and value. Other standouts include taro with pork ribs, steamed golden mushroom with vermicelli, and a range of sizzling dry pot creations.
Outlet Details
| Mall | Unit | Address | Contact | Google Maps |
|---|---|---|---|---|
| 313@Somerset | #B3-02 to 06 | 313 Orchard Road, 313@Somerset, Singapore 238895 | +65 6883 5866 | View on Google Maps |
Opening Hours
| Day | Hours |
|---|---|
| Monday | 11:00am – 10:00pm |
| Tuesday | 11:00am – 10:00pm |
| Wednesday | 11:00am – 10:00pm |
| Thursday | 11:00am – 10:00pm |
| Friday | 11:00am – 10:00pm |
| Saturday | 11:00am – 10:00pm |
| Sunday | 11:00am – 10:00pm |
Note: Xiang Xiang Hunan Cuisine is not a halal-certified eatery. Hours may be adjusted during public holidays or mall-wide events, so it's worth checking the outlet's live status on Google Maps before you head down.
Follow & Book Online
Xiang Xiang keeps diners updated on new dishes, membership perks, and outlet news across its official channels:
| Platform | Link |
|---|---|
| Official Website | xiangxianghunancuisine.com |
| facebook.com/xiangxianghunancuisinesg | |
| Chope Reservations | Book a table on Chope |
Reservations can be made through Chope or by calling the outlet directly. As a restaurant, Xiang Xiang does not operate any e-commerce or marketplace storefronts such as Shopee or Lazada.
Getting to Xiang Xiang Hunan Cuisine at 313@Somerset
Xiang Xiang Hunan Cuisine is located on Basement 3 of 313@Somerset, a short walk from Somerset MRT station (NS23), making it a convenient spot for a hearty, flavour-packed family meal or group gathering while in town. For exact directions and current opening status, tap the map link below.
Get directions to Xiang Xiang Hunan Cuisine 313@Somerset on Google Maps
Pro Tip: Hunan dishes are designed to be eaten with rice — the bold, salty-spicy flavours are intentionally intense on their own, so pairing them with steamed rice is how the cuisine is genuinely meant to be enjoyed.
