Southeast Asia's First Flagship: Fjällräven Lands at 313@Somerset
Southeast Asia's First Fjällräven Flagship
Fjällräven is a premium Swedish outdoor brand committed to making nature more accessible in the most sustainable way possible. The 313@Somerset outlet holds a special distinction: it's not just Singapore's first official Fjällräven store, but the brand's very first flagship store in all of Southeast Asia.
Located on Level 3, the flagship store is decorated with wood panel floors, green walls, and artificial plants — a deliberate nod to the brand's sustainability efforts spanning its designs, materials, and production processes.
Current Deals & New Collections
Fjällräven is currently offering free shipping on all local orders over $100, with new subscribers to the mailing list receiving 10% off their first order. Shoppers can browse the latest SS26 New Arrivals and Back to School collections, alongside the ever-popular High Coast Collection and the brand's signature Kånken lineup.
A standout perk exclusive to this outlet is free G-1000 wax service for fabric care and re-waterproofing — a genuinely useful benefit for owners of Fjällräven's signature G-1000 fabric gear, though it's worth calling ahead to check current availability and turnaround.
Pro Tip: Sign up for Fjällräven's newsletter before your visit to unlock the 10% welcome voucher — it applies to your first order both online and, in most cases, in-store.
What to Shop
The colourful wall of Kånken bags is the first thing most visitors notice, spanning the classic Kånken ($149), the compact Kånken Sling ($109), and the larger Kånken No. 2 ($219). Beyond Kånken, the store carries the Norrvåge Foldsack made from recycled wool, High Coast Totepacks and Foldsacks, and smaller pouches like the High Coast Hip Pack.
The apparel range covers activewear for both men and women, casual t-shirts, water bottles, and jackets and sweaters suited for chilly hikes abroad, alongside accessories like caps. Whether you're after an everyday city bag or gear for your next trekking trip, the flagship's full range makes it easy to outfit yourself in one visit.
Outlet Details
| Mall | Unit | Address | Contact | Google Maps |
|---|---|---|---|---|
| 313@Somerset | #03-11/12/13 | 313 Orchard Road, 313@Somerset, Singapore 238895 | +65 8821 1960 | View on Google Maps |
Opening Hours
| Day | Hours |
|---|---|
| Monday | 11:00am – 9:30pm |
| Tuesday | 11:00am – 9:30pm |
| Wednesday | 11:00am – 9:30pm |
| Thursday | 11:00am – 9:30pm |
| Friday | 11:00am – 9:30pm |
| Saturday | 11:00am – 9:30pm |
| Sunday | 11:00am – 9:30pm |
Hours may be adjusted during public holidays or mall-wide events, so it's worth checking the outlet's live status on Google Maps before you head down.
Follow & Order Online
Fjällräven keeps fans updated on new arrivals, collaborations, and promotions across its official Southeast Asia channels:
| Platform | Link |
|---|---|
| Official Website | fjallravensea.com |
| facebook.com/fjallravensea | |
| instagram.com/arcticfoxsea | |
| TikTok Shop | TikTok Shop |
| Shopee | Fjallraven Shopee Mall |
| Lazada | Fjallraven Lazada Mall |
For online orders, Fjällräven's own SEA e-commerce website carries the full regional catalogue, with official Shopee Mall and Lazada Mall storefronts, plus a presence on TikTok Shop, offering added convenience for marketplace shoppers.
Getting to Fjällräven at 313@Somerset
Fjällräven is located on Level 3 of 313@Somerset, a short walk from Somerset MRT station (NS23), making it a convenient stop whether you're outfitting yourself for city life or your next outdoor adventure. For exact directions and current opening status, tap the map link below.
Get directions to Fjällräven 313@Somerset on Google Maps
Pro Tip: If you own a G-1000 fabric piece that's lost its water resistance, bring it in to ask about the free waxing service at this outlet — just note that same-day drop-off and pick-up isn't guaranteed on weekends.
