26 Years of Fashion Accessories in Singapore

HELEN (Helen Accessories) has been offering trendy fashion accessories for women since 1999, growing into a well-recognised accessories powerhouse with over 20 stores islandwide. The brand's philosophy centres on a simple belief: within every woman lies a beautiful personality waiting to be discovered, and the right accessory can help bring that charm to life — whether for a casual day out or a formal occasion.

The 313@Somerset outlet is located on Level 3, giving Orchard Road shoppers easy access to HELEN's colour-coded walls of hair accessories and jewellery.

Singapore's Unofficial Hair Clip Paradise

Step into any HELEN store and the first thing that catches your eye is the sheer volume of hair accessories, meticulously colour-coded and lining every wall. The brand's “Unbreakable” claw clips are known for their strong grip and durability — a genuine advantage for holding up thick hair in Singapore's humidity, unlike flimsier plastic alternatives found online. The banana clips (vertical clamps) are another bestseller, especially among office-going women, creating a sleek, professional ponytail effect without the dent that elastic bands tend to leave behind.

Beyond hair accessories, HELEN's jewellery range covers everything from everyday pieces to statement items suited for special occasions, helping shoppers accessorise for any mood or moment.

Pro Tip: Follow HELEN's Instagram for style inspiration and new arrivals — the brand regularly shares outfit pairings that make it easier to shop for a complete accessorised look.

What to Shop

HELEN's core range spans hair clips, claw clips, hairbands, scrunchies, and other hair accessories, alongside earrings, necklaces, bracelets, and rings for a complete accessorising experience. Prices are generally accessible, with many hair accessory pieces retailing in the $5 to $40 range depending on design and material — making it easy to build a varied collection without overspending.

Whether you're after a functional claw clip for everyday wear, a delicate hairband for a special event, or a statement jewellery piece to complete an outfit, HELEN's extensive in-store selection makes it easy to find something that matches your personal style.

Outlet Details

Opening Hours

Hours may be adjusted during public holidays or mall-wide events, so it's worth checking the outlet's live status on Google Maps before you head down.

Follow & Order Online

HELEN keeps shoppers updated on new arrivals, style inspiration, and promotions across a full suite of official channels:

For online orders, HELEN's own website is the most reliable channel. At the time of writing, no official Shopee or Lazada storefront has been confirmed for the brand, so shoppers looking to buy online should stick to the official website above.

Getting to HELEN at 313@Somerset

HELEN is located on Level 3 of 313@Somerset, a short walk from Somerset MRT station (NS23), making it a convenient stop whether you're restocking on everyday hair clips or hunting for a jewellery piece to complete an outfit. For exact directions and current opening status, tap the map link below.

Get directions to HELEN 313@Somerset on Google Maps

Pro Tip: If you have thick or humidity-prone hair, ask staff to point you to the “Unbreakable” claw clip range — they're specifically designed to hold up better than standard plastic clips in Singapore's climate.