Rare Idol Merch, First in Singapore: Super Rare at 313@Somerset
Singapore's First Super Rare Store
Super Rare is your ultimate playground for blind boxes, anime merchandise, and K-pop collectibles, designed with Generation Z in mind. The brand curates highly social, trend-driven products that spark joy, foster connections, and celebrate shared passions — creating an immersive entertainment space tailored to exclusive fan communities. Originating from China, Super Rare marked its Singapore debut with the opening of the 313@Somerset outlet, its very first physical store on the island.
Located on Level 4, the store celebrated its grand opening with a special I-DLE and ZEROBASEONE pop-up, drawing in excited K-pop fans eager to be among the first through the doors.
Exclusive Fandom Events & Collaborations
From thrilling surprise unboxings to exclusive fandom treasures, every item at Super Rare is selected to deliver entertainment value while capturing the pulse of pop culture. The store has hosted immersive pop-up experiences tied to popular fandoms, including a special “Alien Stage” themed activation, where shoppers could stand a chance to win limited-edition collectible cards with a minimum purchase.
Whether you're here to grow your collection, discover new favourites, or connect with fellow fans, Super Rare is where your world of fun begins.
Pro Tip: Follow Super Rare Singapore on Instagram or TikTok to catch announcements for the next exclusive pop-up or fandom collaboration — these events tend to bring limited-edition merchandise you won't find anywhere else.
What to Shop
Super Rare's shelves are packed with K-pop collectibles spanning albums, photocards, light sticks, and idol-themed merchandise, alongside a rotating selection of blind boxes and anime merchandise for collectors of all interests. The immersive, social space is designed to be more than just a shop — it's a destination for fans to browse, discover, and connect over shared passions.
New stock and collaboration items are known to move quickly, especially around fandom-specific launches, so frequent visits (or a follow on social media) are the best way to stay on top of what's currently in store.
Outlet Details
| Mall | Unit | Address | Contact | Google Maps |
|---|---|---|---|---|
| 313@Somerset | #04-30/31 | 313 Orchard Road, 313@Somerset, Singapore 238895 | Contact via Instagram | View on Google Maps |
Opening Hours
| Day | Hours |
|---|---|
| Monday | 10:30am – 9:30pm |
| Tuesday | 10:30am – 9:30pm |
| Wednesday | 10:30am – 9:30pm |
| Thursday | 10:30am – 9:30pm |
| Friday | 10:30am – 9:30pm |
| Saturday | 10:30am – 9:30pm |
| Sunday | 10:30am – 9:30pm |
Hours may be adjusted during public holidays or mall-wide events, so it's worth checking the outlet's live status on Google Maps before you head down.
Follow & Learn More
Super Rare keeps fans updated on new stock, collaborations, and pop-up events across its official channels:
| Platform | Link |
|---|---|
| instagram.com/superraresingapore | |
| TikTok | tiktok.com/@superrare_sg |
At the time of writing, no dedicated official website, Facebook page, or e-commerce and marketplace storefronts such as Shopee or Lazada have been confirmed for Super Rare's Singapore operations, so an in-person visit remains the best way to browse the current selection.
Getting to Super Rare at 313@Somerset
Super Rare is located on Level 4 of 313@Somerset, a short walk from Somerset MRT station (NS23), making it a convenient stop for K-pop and pop culture fans exploring Orchard Road. For exact directions and current opening status, tap the map link below.
Get directions to Super Rare 313@Somerset on Google Maps
Pro Tip: If there's a specific idol group or fandom collection you're after, check Super Rare's Instagram or TikTok in advance — popular collaboration merchandise tends to be released in limited quantities and can sell out quickly.
