Singapore-Born Skincare, French-Inspired Formulation

Blé de Fonty was born in the heartland of Singapore in 2016, brought to life by founder Jeff Jiang alongside a group of passionate INSEAD alumni classmates. United by a shared vision for enduring beauty, the team drew inspiration from the wheat fields of Fontainebleau, France — where INSEAD’s headquarters is based — to craft skincare formulations that are fresh, effective, and safe.

The 313@Somerset outlet is located on Basement 1, giving Orchard Road shoppers hands-on access to the brand’s full skincare range, sorted by colour and experience across eight distinct product types.

The Miracle Pearls Difference

Blé de Fonty’s flagship innovation is its Miracle Pearls — unique, serum-infused single-dose capsules meticulously customised for diverse skin types and concerns. The trendy capsule-sealed packaging preserves freshness and potency while eliminating product waste, a format that swiftly gained popularity with beauty enthusiasts for its hygienic, travel-friendly convenience.

Rooted in over 40 years of combined skincare expertise, the brand’s lipid-first, capsule-sealed serums are designed for lasting skin balance and radiance, addressing concerns like anti-ageing, firming, brightening, and skin repair. Blé de Fonty has also represented Singapore on the global stage, showcasing its Macaron Capsule Serum range at international beauty exhibitions in Bologna, Italy.

Pro Tip: Blé de Fonty regularly runs giveaways and bundle promotions through its Instagram and Facebook pages — worth a follow to catch the next limited-time bundle before it ends.

What to Shop

The Cleansing Balm is a fan favourite, gently yet effectively dissolving makeup while leaving skin feeling thoroughly clean, and pairs well with the brand’s facial Foam cleanser for a complete double-cleanse routine. For targeted anti-ageing care, the CPEs Serum Lotion is infused with Acetyl Hexapeptide-8 to promote collagen production and reduce the appearance of fine lines and wrinkles, suitable for all skin types.

The signature Night & Daily Pearls round out a complete regimen, while the Lip Beauty Pearls offer a lush, hydrating volumising effect without the tingle or burn associated with traditional lip volumisers — a gentler alternative for those wanting fuller-looking lips.

Outlet Details

Opening Hours

Hours may be adjusted during public holidays or mall-wide events, so it’s worth checking the outlet’s live status on Google Maps before you head down.

Follow & Order Online

Blé de Fonty keeps customers updated on new launches, giveaways, and skincare tips across its official channels:

For online orders, Blé de Fonty’s official Lazada store offers the full product range with island-wide delivery. At the time of writing, no official Shopee or TikTok Shop storefront has been confirmed for the brand, so shoppers looking to buy online should stick to the verified channels above.

Getting to Blé de Fonty at 313@Somerset

Blé de Fonty is located on Basement 1 of 313@Somerset, a short walk from Somerset MRT station (NS23), making it a convenient stop whether you’re refreshing your skincare routine or picking up a gift for a beauty-loving friend. For exact directions and current opening status, tap the map link below.

Get directions to Blé de Fonty 313@Somerset on Google Maps

Pro Tip: Ask in-store staff to walk you through the Miracle Pearls range by skin concern — with eight product types sorted by colour and experience, a quick consultation can help you find the right formulation faster than browsing alone.