Jewellery Your Skin Will Actually Love: By Invite Only at 313@Somerset
Jewellery for Every Invite, Every You
Founded in Singapore in 2009 by Trixie Khong, By Invite Only has grown into a beloved local jewellery brand built on a simple promise: pieces that speak your heart, without compromising on skin safety. As an omni-channel direct-to-consumer label, By Invite Only has earned recognition including the Best Customer Service Award from The Straits Times & Statista (2022–2024) and Best Jewellery Brand honours from The Honeycombers (2022, 2023, and 2025).
The 313@Somerset outlet is tucked between Rayban and T2 Tea on Level 1, offering a clean, minimalist retail space where shoppers can browse the brand’s full range of everyday and gifting jewellery.
Current Deals: The Miffy Collection
Right now, shoppers who spend a minimum of S$150 inclusive of any Miffy jewellery product receive a free Miffy Sage Lipstick Pouch with their purchase, while stocks last. The Singapore-exclusive “Stargazing with Miffy” collection has been a standout, blending the beloved Dutch bunny character with delicate 925 sterling silver designs.
Shoppers can also join the brand’s Crystal Club loyalty programme to earn points on every purchase and redeem exclusive discounts over time, making it worthwhile for regular customers to sign up before their next visit.
Pro Tip: Gift-with-purchase promotions like the Miffy collection bundle are only available while stocks last — check By Invite Only’s Instagram for the latest updates before stock runs out.
What to Shop
Every By Invite Only piece is designed in-house and crafted to be free from nickel, lead, and cadmium — the most common irritants found in fashion jewellery — making the brand a trusted choice for those with sensitive or eczema-prone skin. The collection spans earrings, necklaces, bracelets, rings, anklets, and hair accessories, alongside “The Everyday Bride” bridal jewellery line for those planning a wedding.
For those seeking a longer-term investment piece, By Invite Only also offers 10K, 14K, and 18K solid gold options in yellow, rose, and white gold, alongside its signature character collaborations like the Miffy and Otters collections — ideal for gifting or simply treating yourself.
Outlet Details
| Mall | Unit | Address | Contact | Google Maps |
|---|---|---|---|---|
| 313@Somerset | #01-K4 | 313 Somerset Road, 313@Somerset, Singapore 238895 | +65 9873 3729 | View on Google Maps |
Opening Hours
| Day | Hours |
|---|---|
| Monday | 11:00am – 9:00pm |
| Tuesday | 11:00am – 9:00pm |
| Wednesday | 11:00am – 9:00pm |
| Thursday | 11:00am – 9:00pm |
| Friday | 11:00am – 9:30pm |
| Saturday | 11:00am – 9:30pm |
| Sunday | 11:00am – 9:00pm |
Hours may be adjusted during public holidays or mall-wide events, so it’s worth checking the outlet’s live status on Google Maps before you head down.
Follow & Order Online
By Invite Only keeps customers updated on new launches, collaborations, and promotions across its official channels:
| Platform | Link |
|---|---|
| Official Website | byinviteonly.shop |
| facebook.com/BIO.jewellery | |
| instagram.com/byinviteonlystore | |
| TikTok | tiktok.com/@byinviteonlystore |
| linkedin.com/company/byinviteonlyjewellery | |
| Shopee | shopee.sg/byinviteonly |
By Invite Only ships worldwide through its official online store, and also maintains an official TikTok Shop and a newly launched Shopee Mall store for marketplace shoppers. At the time of writing, no official Lazada LazMall storefront has been confirmed for the brand.
Getting to By Invite Only Jewellery at 313@Somerset
By Invite Only is located on Level 1 of 313@Somerset, a short walk from Somerset MRT station (NS23), making it a convenient stop whether you’re browsing for everyday jewellery or a thoughtful gift. For exact directions and current opening status, tap the map link below.
Get directions to By Invite Only Jewellery 313@Somerset on Google Maps
Pro Tip: If you or a loved one has sensitive or eczema-prone skin, mention it to the in-store team — every piece is designed free from nickel, lead, and cadmium, so staff can help point you to styles best suited for daily wear.
