Singapore’s Iconic Bakery Since 2000

BreadTalk is a distinctive, award-winning Singaporean brand that has gained international appeal since its founding in 2000. Best known for revolutionising bread consumption through creativity and innovation, BreadTalk pioneered the “see-thru” open kitchen concept, letting customers watch bread being freshly baked right in front of them. The brand’s signature Flosss — a soft bun coated with egg cream and topped with fluffy pork floss — remains one of its top-selling products to this day.

The 313@Somerset outlet is located on Basement 2, offering Orchard Road shoppers a convenient stop for fresh bread, pastries, and cakes throughout the day.

Current Creations & Store Updates

BreadTalk’s latest launch is the Hanjuku Cheese, a dessert crafted using Japanese pastry techniques for a signature light, creamy, and remarkably fluffy texture — delicately baked to deliver a smooth, melt-in-your-mouth bite balancing creamy richness with subtle sweetness. It’s now available at all BreadTalk outlets, including 313@Somerset.

As part of its sustainability efforts, BreadTalk has also introduced a carrier bag initiative: your first carrier bag is free, with a 10-cent charge for each additional bag, encouraging customers to bring their own reusable bags when shopping. Fans of nostalgic favourites will also be pleased to know the beloved Apple Worm is back — bigger and juicier with chunkier apple cubes — alongside a refreshed Tuna bun with red onions and an upgraded Cheese Toast featuring both Red Cheddar and Gouda.

Pro Tip: Check BreadTalk’s official Promotions page before your visit — limited-time collaborations and seasonal treats rotate throughout the year and are sometimes only available at select outlets.

What to Try

Beyond the iconic Flosss, BreadTalk’s all-day lineup spans Asian and European-style baked goods, from soft milk buns and pastries to hearty savoury bakes and celebration cakes. The bestselling Tuna bun and comforting Cheese Toast remain firm crowd favourites, while the newly launched Hanjuku Cheese offers a delicate dessert option for those craving something sweet and light.

Every product is crafted with premium, handpicked ingredients — including Japanese-milled flour — prepared in-house at BreadTalk’s Central Kitchen, reflecting the brand’s continued commitment to craftsmanship and quality control across every bake.

Outlet Details

Opening Hours

Hours may be adjusted during public holidays or mall-wide events, so it’s worth checking the outlet’s live status on Google Maps before you head down.

Follow & Order Online

BreadTalk keeps customers updated on new launches, promotions, and store news across its official channels:

For online orders, BreadTalk’s own e-commerce shop offers cakes and festive items such as its Dragon Boat Festival range for delivery or self-collection. BreadTalk has also previously run promotions through its official Lazada LazMall flagship store, making it a useful alternative for marketplace shoppers.

Getting to BreadTalk at 313@Somerset

BreadTalk is located on Basement 2 of 313@Somerset, a short walk from Somerset MRT station (NS23), making it a convenient stop for breakfast, a quick snack, or a cake pickup while shopping on Orchard Road. For exact directions and current opening status, tap the map link below.

Get directions to BreadTalk 313@Somerset on Google Maps

Pro Tip: Head down early in the day for the widest selection — popular items like the Flosss and freshly baked pastries tend to sell out first, especially on weekends.