From Chinatown to Orchard Road: iORA's Wearable Fashion at 313@Somerset
From a Chinatown Shop to Singapore's Leading Label
iORA began in 1998 as a small retail shop in Singapore's Chinatown and has since grown into the country's leading women's apparel label, now recognised internationally with a presence in Cambodia, Malaysia, Myanmar, and the Philippines. Every collection is designed in-house specifically for the Asian body and climate, and the brand refreshes its lineup roughly four times a year with new seasonal designs.
The 313@Somerset outlet spans Level 3, offering Orchard Road shoppers a genuinely wide range of styles — from smart officewear to casual, easy-to-wear pieces that carry you from typical work days through off-duty weekends.
Up to 70% Off in Ongoing Promotions
iORA's On-Going Promotions page regularly features savings of up to 70% off on selected items, alongside rotating flash deals like $19 and $29 steals while stocks last. Shoppers can also take advantage of everyday bundle offers, such as 2 for $29.90 on selected tops and shorts — a great way to stock up on wardrobe basics without overspending.
Returns are also refreshingly straightforward: online purchases can be returned within 30 days, while in-store purchases have a 14-day return window, provided items are unworn, unwashed, and have their original tags intact.
Pro Tip: Check iORA's On-Going Promotions page before you shop — flash deals and bundle pricing rotate frequently, and sale items are typically final sale with no exchanges.
What to Shop
iORA's range spans dresses, jeans, pants, shirts, skirts, and tops, all designed with a strong feminine aesthetic and adaptable enough to be styled for both current and upcoming occasions. The brand's officewear pieces are especially popular for their comfort and affordability, while its casual line covers everything from weekend errands to relaxed evening outings.
Beyond apparel, iORA also carries accessories including bags, belts, and necklaces, letting shoppers complete a full outfit in one visit. Every piece reflects the brand's focus on wearable, accessible clothing that genuinely transitions from day to night.
Outlet Details
| Mall | Unit | Address | Contact | Google Maps |
|---|---|---|---|---|
| 313@Somerset | #03-01 to 08 | 313 Orchard Road, 313@Somerset, Singapore 238895 | +65 6509 0398 | View on Google Maps |
Opening Hours
| Day | Hours |
|---|---|
| Monday | 11:00am – 9:30pm |
| Tuesday | 11:00am – 9:30pm |
| Wednesday | 11:00am – 9:30pm |
| Thursday | 11:00am – 9:30pm |
| Friday | 11:00am – 9:45pm |
| Saturday | 11:00am – 9:45pm |
| Sunday | 11:00am – 9:30pm |
Hours may be adjusted during public holidays or mall-wide events, so it's worth checking the outlet's live status on Google Maps before you head down.
Follow & Order Online
iORA keeps shoppers updated on new collections, promotions, and events across its official channels:
| Platform | Link |
|---|---|
| Official Website | sg.iora.online |
| facebook.com/iorasg | |
| instagram.com/iorasg |
For online orders, iORA's own e-commerce website carries the full catalogue with current promotions applied at checkout. At the time of writing, no official Shopee, Lazada, or TikTok Shop storefront has been confirmed for the brand, so shoppers looking to buy online should stick to the official website above.
Getting to iORA at 313@Somerset
iORA is located on Level 3 of 313@Somerset, a short walk from Somerset MRT station (NS23), making it a convenient stop whether you're building a work wardrobe or hunting for an affordable weekend outfit. For exact directions and current opening status, tap the map link below.
Get directions to iORA 313@Somerset on Google Maps
Pro Tip: Sale items at iORA are final sale with no exchanges or returns, so double-check sizing and fit carefully in-store before committing to a discounted piece.
