Colourful Smiles & Giggles Await: Explore Smiggle at 313@Somerset
Bright colours, quirky designs and endless smiles await at Smiggle 313@Somerset. This popular Australian stationery destination on Orchard Road offers fun pens, notebooks, backpacks, lunchboxes and accessories that turn everyday essentials into something special for kids, teens and the young at heart.
Preeti S
Why Visit Smiggle at 313@Somerset?
Smiggle was founded in Melbourne, Australia, in 2003 with a simple mission: create stationery and lifestyle products that make people smile and giggle. The brand quickly became a favourite for its bold colours, playful graphics and affordable, innovative designs. Today, Smiggle stores across Singapore — including the vibrant outlet at 313@Somerset — are treasure troves of school supplies, bags, drink bottles, gadgets, toys and gift-ready bundles.
Located on Level 1 of 313@Somerset, just above Somerset MRT, the store is perfectly placed for families, students and gift hunters exploring Orchard Road. Whether you need a new backpack for the school year, a fun pencil case, matching lunch gear or a last-minute present, Smiggle delivers colour and personality in every product. The store frequently features limited-edition collaborations (such as Toy Story, Minecraft and other popular characters) alongside core collections that keep the range fresh and exciting.
Joshua Tsu
Current Promotions & Deals
Smiggle regularly runs attractive in-store and online offers. Recent and ongoing promotions often include:
- Bundle deals and Giggle collections with significant savings (sometimes up to 50% off selected sets)
- Up to 40% off on sale items and fan favourites
- Birthday $5 voucher for Smiggle VIP members (available year-round with valid ID)
- Seasonal campaigns and limited-edition collaboration launches
Check the official Smiggle website or ask in-store staff for the latest offers, as promotions change frequently. Signing up for Smiggle VIP membership is free and unlocks exclusive birthday treats and early access to new drops.
Pro Tip: Visit during school holiday periods or back-to-school seasons for the widest selection of new collections and the best chance of catching limited-edition character ranges before they sell out.
Outlet Details
| Detail | Information |
|---|---|
| Mall | 313@Somerset |
| Unit | #01-30 (also listed as #01-29 in some directories) |
| Address | 313 Orchard Road, #01-30, 313@Somerset, Singapore 238895 |
| Contact | 6884 6971 |
| Google Maps | View on Google Maps |
The store is easily reachable via Somerset MRT (direct underground connection) and is surrounded by other popular lifestyle and fashion retailers, making it a convenient stop on any Orchard Road shopping trip.
Steven Carlo
Opening Hours
| Day | Hours |
|---|---|
| Monday – Thursday | 10:00 AM – 10:00 PM |
| Friday – Saturday | 10:00 AM – 11:00 PM |
| Sunday | 10:00 AM – 10:00 PM |
Hours may vary on public holidays or during special events. For the most accurate timing, contact the store on 6884 6971 or refer to the 313@Somerset store directory. The mall itself generally opens from 10:00 AM and closes later on weekends.
Official Social Media & Online Stores
Stay inspired and updated on new collections, sales and events through Smiggle’s official channels:
| Platform | Link |
|---|---|
| Official Website | smiggle.com.au / smiggle.sg |
| Instagram (Asia) | @smiggle_asia |
| Smiggle Asia | |
| TikTok / Linktree | SmiggleAsia Linktree |
| Smiggle | |
| Lazada | Smiggle products on Lazada |
While Smiggle maintains a strong presence on its own website and social platforms, selected products also appear on major marketplaces. Always verify authenticity by purchasing from official channels or authorised retailers. Follow @smiggle_asia for the latest Singapore- and Malaysia-focused updates, including new character collaborations and in-store events.
Plan Your Colourful Visit Today
Smiggle at 313@Somerset is more than just a stationery store — it is a cheerful destination that turns practical items into joyful expressions of personality. From functional school essentials to playful gifts and limited-edition collections, there is something for every age and occasion.
Head to Level 1, unit #01-30 (or nearby #01-29), try out the pens, explore the latest backpacks and lunch sets, and take advantage of current promotions. Whether you are shopping for the new school term, a birthday present or simply adding a splash of colour to your day, Smiggle delivers smiles and giggles in equal measure. Check the official website and social channels before your visit for the newest arrivals and deals, then step into a world of bright, bold fun at 313@Somerset.
