Bringing Back the Good Memories: Swee Heng 1989 Signature at 313@Somerset

September 23, 2026
Summary: Bringing back the good memories, one fresh bake at a time. Swee Heng 1989 Signature at 313@Somerset is the premium evolution of Singapore's first halal bakery chain, blending local and Taiwanese flavours in every bun and cake.

Singapore's First Halal Bakery, Reimagined

Swee Heng 1989 Signature represents the premium evolution of Singapore's first full-fledged halal bakery chain, building upon Swee Heng Bakery's legacy dating back to the late 1980s. This elevated concept made its official debut at West Mall in 2014, offering artisanal breads, cakes, and confectionery that blend Singapore and Taiwanese flavours using the finest global ingredients.

The 313@Somerset outlet is located on Basement 3, and is fully Halal-certified, maintaining the brand's decades-long commitment to accessible, quality baking for the entire community.

Swee Heng 1989 Signature bakery at 313@Somerset
Photo credit: miaomiao

From Household Name to Innovative Bakery

Building on decades of consistent excellence, Swee Heng 1989 Signature has embraced innovation while staying true to its traditional roots. The brand now offers creative flavoured buns that stand alongside more established bakery names, blending nostalgic Singaporean comfort with contemporary baking techniques that reflect the evolving tastes of the city's diverse food landscape.

For those planning an event, Swee Heng's corporate arm also offers catering services with online ordering discounts — enjoy 5% off orders above $150, or 10% off with free shipping on orders above $300.

Pro Tip: Follow Swee Heng 1989 on Facebook for updates on seasonal bakes and new flavour launches — the brand has been actively expanding its menu with innovative creations beyond its traditional offerings.

What to Order

Signature savoury picks include the Chicken Luncheon Meat Egg Bun, with soft, fluffy bread encasing savoury luncheon meat and a tender egg omelette, and the Floss Bun with Egg Mayo, a generous take on the classic Malaysian combination. For something sweeter, the Mochi Chocolate Bun pairs milk chocolate with a cookie crumble topping, while the Yam and Pumpkin Mochi Bread is stuffed with sticky mochi and sweet fillings.

The cake counter is equally tempting, featuring a fragrant Pandan Chiffon Cake, soft Steamed Rice Cakes with orange sugar dipping, a fresh Peach Tart with crispy pastry, and a rich Caramel Almond Cake topped with generous chopped almonds.

Freshly baked buns and pastries at Swee Heng 1989 Signature
Photo credit: Flo Y

Outlet Details

Mall Unit Address Contact Google Maps
313@Somerset #B3-23 313 Orchard Road, 313@Somerset, Singapore 238895 +65 6514 9989 View on Google Maps

Opening Hours

Day Hours
Monday10:00am – 10:00pm
Tuesday10:00am – 10:00pm
Wednesday10:00am – 10:00pm
Thursday10:00am – 10:00pm
Friday10:00am – 11:00pm
Saturday10:00am – 11:00pm
Sunday10:00am – 10:00pm

Hours may be adjusted during public holidays or mall-wide events, so it's worth checking the outlet's live status on Google Maps before you head down.

Pandan chiffon cake and pastries at Swee Heng 1989 Signature
Photo credit: Flo Y

Follow & Order Online

Swee Heng 1989 keeps customers updated on new bakes, flavours, and outlet news across its official channels:

Platform Link
Official Website sweeheng1989.com.sg
Facebook facebook.com/sweeheng1989classic

For delivery, Swee Heng 1989 Signature is available on Deliveroo, and corporate or bulk catering orders can be placed through the brand's own online shop. At the time of writing, no official Shopee or Lazada storefront has been confirmed for the brand.

Getting to Swee Heng 1989 Signature at 313@Somerset

Swee Heng 1989 Signature is located on Basement 3 of 313@Somerset, a short walk from Somerset MRT station (NS23), making it a convenient stop for fresh bread, cakes, or a light snack while shopping on Orchard Road. For exact directions and current opening status, tap the map link below.

Get directions to Swee Heng 1989 Signature 313@Somerset on Google Maps

Pro Tip: Visit earlier in the day for the freshest selection of buns and pastries straight from the oven — popular items can run out closer to closing time.
Bakery display counter at Swee Heng 1989 Signature
Photo credit: Yen Ling Choong

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Jewellery Your Skin Will Actually Love: By Invite Only at 313@Somerset

Looking for jewellery that's as kind to sensitive skin as it is to your style? By Invite Only Jewellery at 313@Somerset offers non-toxic, Asia-fit designs, with a current Miffy collection gift-with-purchase promotion running now.

From Flosss to Hanjuku Cheese: BreadTalk's Fresh Bakes at 313@Somerset

Craving Singapore's most iconic Flosss bun on Orchard Road? BreadTalk at 313@Somerset serves up fresh-baked creations daily, from the brand-new fluffy Hanjuku Cheese to classic Apple Worm and Tuna buns

Singapore's Sweetest Legacy: Candy Empire at 313@Somerset

Craving a sugar rush on Orchard Road? Candy Empire at 313@Somerset has been Singapore's first confectionery specialist since 1973, stocking gourmet chocolates, biscuits, and teas imported from Australia, Europe, and the USA.

Fuel Your Inner Mischief: Boost Juice x Minions & Monsters at 313@Somerset

Craving a fresh smoothie fix on Orchard Road? Boost Juice Bars at 313@Somerset blends millions of tonnes of fruit and veggies into its iconic green cups, with a current Minions & Monsters collaboration bringing exclusive flavours and merch.

Precision Skincare, Fontainebleau-Inspired: Blé de Fonty at 313@Somerset

Looking for precision skincare with a Singaporean touch? Blé de Fonty at 313@Somerset offers single-dose Miracle Pearls serums and capsule-sealed formulations inspired by Fontainebleau, France, backed by over 40 years of skincare expertise.

Sharp Suits & Slick Deals: Elevate Your Wardrobe with Benjamin Barker at 313@somerset

Elevate your wardrobe with Benjamin Barker at 313@somerset! Discover creatively tailored suits, shirts, and accessories designed for the modern gentleman. Enjoy exclusive deals, including 10% off your first purchase and bundle offers on premium menswear.

Rolled Fresh, Every Time: An Nyeong's Authentic Kimbap at 313@Somerset

Craving authentic Korean kimbap on Orchard Road? An Nyeong at 313@Somerset hand-rolls Kimbap and Cup-Bab fresh to order using genuine K-Food ingredients, with vegan and keto-friendly options available.

No Guarana, No Shortcuts: An Açaí Affair at 313@Somerset

Craving a guilt-free treat on Orchard Road? An Açaí Affair at 313@Somerset serves 100% organic, undiluted açaí bowls, smoothies, and DIY creations from Singapore's original açaí café, founded in 2016.

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Your Hair, Their Canvas: SV Style House's Transparent Artistry at 313@Somerset

Where your hair is the canvas. SV Style House at 313@Somerset offers transparent, personalised hair artistry from the team behind Salon Vim, specialising in Texture Control and Air Touch techniques.

Your Neighbourhood Wellness Stop: Unity Pharmacy at PLQ Mall

Need a trusted pharmacy near Paya Lebar? Unity at PLQ Mall offers medication dispensing, health supplements, and skincare essentials, with Linkpoints rewards and weekly must-buy deals right on Basement 2.

August 3, 2026

August 3, 2026

Made For All, Made For Singapore: UNIQLO Celebrates SG61 at PLQ Mall

Celebrating SG61 in style? UNIQLO at PLQ Mall is marking National Day with red and white LifeWear essentials, a Sure-Win Garapon promotion, and its everyday AIRism and HEATTECH staples, right on Level 2.

August 3, 2026

August 3, 2026

Nail Care, Relaxation Redefined: Uni Retreat at PLQ Mall

Looking for a relaxing nail and lash session near Paya Lebar? Uni Retreat at PLQ Mall offers nail care and lash lift treatments designed to help you unwind while looking your best.

August 3, 2026

July 31, 2026

Gifts, Decor & DIY Delights: Turtle Comes Ashore at PLQ Mall

Looking for quirky gifts or a fun DIY session near Paya Lebar? Turtle at PLQ Mall offers novelty home decor, personalised gifts, and hands-on craft workshops, all on Basement 1 of the mall.

August 3, 2026

July 31, 2026

A Golden Catch for SG61: TungLok Seafood's Feast at PLQ Mall

Craving Singapore-style seafood near Paya Lebar? TungLok Seafood at PLQ Mall serves up famed Chilli and Black Pepper Crab, with a current SG61 promotion offering 61% off premium Deep-Sea Golden Croaker.

August 3, 2026

July 31, 2026

Confidence & Competence in Every Consultation: True Medical Clinic at PLQ Mall

Need a trusted family doctor near Paya Lebar? True Medical Clinic at PLQ Mall offers acute and chronic care, Healthier SG enrolment, CHAS-subsidised vaccinations, and health screenings, all conveniently located on Level 4.

August 3, 2026

July 30, 2026

Simplicity, Restyled: TRT's Contemporary Fashion at PLQ Mall

Looking for minimalist, timeless fashion near Paya Lebar? TRT (The Restyle Trait) at PLQ Mall offers contemporary women's wear, accessories, and sustainably-made classics, with $5 off your first order and free islandwide shipping.

August 3, 2026

July 30, 2026

One Size, Every Curve: Tracyeinny's Body-Positive Fashion at PLQ Mall

Tired of clothes that don't fit your curves? Tracyeinny at PLQ Mall offers stretchable, one-size womenswear fitting S to XXL, with weekly new arrivals, 10% off your first order, and a loyalty programme worth up to $30 in rewards.

August 3, 2026

July 30, 2026

Three Decades of Family Memories: Tom & Stefanie at PLQ Mall

Tom & Stefanie brings three decades of homegrown family retail to Level 3 of PLQ Mall, offering affordable fashion and toys in a relaxed, nostalgic setting. Discover the brand's story, product range, opening hours, outlet details, and where to follow or shop online.

July 29, 2026

July 29, 2026

Old-School Kopi, New Address: Toast Box Arrives at PLQ Mall

Toast Box brings its nostalgic kaya toast and Nanyang kopi to Basement 2 of PLQ Mall, open from 7:30am daily. Discover the new Strawberry Spread, BreadTalk Rewards perks, opening hours, outlet details, and where to follow or shop for retail products online.

July 29, 2026

July 29, 2026