Bbyeol, aptly named after the Korean word for “star,” has recently illuminated Singapore’s home appliance market with the opening of its flagship store at Suntec City Mall. This homegrown brand, under the umbrella of Home Hedge, is committed to delivering innovative, affordable, and reliable household solutions that enhance daily living.  

A Harmonious Blend of Elegance and Playfulness

Located at 3 Temasek Boulevard, #02-341/342, the 600-square-foot Bbyeol store offers more than just products; it provides an immersive shopping experience. Upon entering, customers are greeted by a thoughtfully designed space characterized by elegant curves and a warm, clean color palette. Accents of bright orange add a touch of playfulness, reflecting the brand’s philosophy of combining quality with joy in everyday routines.  

Innovative Products Tailored for Modern Lifestyles

Bbyeol’s product lineup is designed to meet the diverse needs of contemporary households. Two standout offerings include:

1. Solaris UVC Sterilizer: Redefining Home Hygiene

Equipped with the proprietary EternalGuard Technology, the Solaris UVC Sterilizer ensures effective sterilization of various household items, from baby bottles to mobile phones. This versatile device sets new standards for home hygiene, making it an essential addition for health-conscious individuals.

2. LYNX Water Purifier: Elegance Meets Advanced Filtration

The LYNX Water Purifier offers a sleek design coupled with cutting-edge water purification technology. Available in matte black and ivory white, it seamlessly integrates into modern kitchens, providing clean and safe drinking water at multiple temperature settings.

Exclusive Launch Promotions: Quality Meets Affordability

To celebrate its grand opening, Bbyeol has introduced special promotions:

• Solaris UVC Sterilizer: Available at an exclusive launch price of $299 (regularly $429) until December 31, 2023, limited to the first 200 customers.  

• LYNX Water Purifier: Offered at $1,299 (regularly $1,899) with a 1-year filter and warranty, or $1,499 (regularly $2,299) with 3-year filters and warranty, also until December 31, 2023, for the first 200 customers.  

Commitment to Enhancing Quality of Life

Founder Joel Lim established Bbyeol to address the need for reliable, affordable, and stylish appliances in Singaporean households. The brand is driven by a commitment to exceptional value, aiming to make everyday life smoother without compromising on quality or style.  

Visit Bbyeol at Suntec City

Bbyeol’s Suntec City store operates daily from 10:00 AM to 10:00 PM, inviting shoppers to explore the next big thing in home appliances where affordability meets reliability, and style enhances everyday living.  

For more information, visit Bbyeol’s official website:

3 Temasek Blvd, #02-341 / 342, Singapore 038983
https://www.bbyeol.sg/