A Little Hygge in the City: HOOGA at 313@Somerset
Scandinavian Cosiness, Right on Orchard Road
HOOGA takes its name and philosophy from the Danish concept of hygge — that particular feeling of warmth, comfort, and contentment found in life's simplest moments. Since its founding, the brand has grown from a Singapore home décor label into an international lifestyle name, with cosy corners now spread across Singapore, Malaysia, Cambodia, Bangkok, Dubai, and Bahrain.
The 313@Somerset outlet is located on Basement 1, giving Orchard Road shoppers a chance to slow down and browse thoughtfully curated pieces that bring a sense of calm into everyday living.
Welcome Vouchers & the TENCEL™ Trade-In
New members who sign up for a HOOGA account can find a $10 Welcome Voucher waiting in their rewards section, valid for one month and applicable on a minimum spend of $100. Regular shoppers can also browse the Sale section for markdowns of 50% and above on selected items throughout the year.
One of HOOGA's most distinctive programmes is its TENCEL™ bedlinen trade-in: bring in your old bedlinen (clean, dry, and in basic hygienic condition, with at least a bedsheet included) and enjoy cash rebates on unlimited sets of new TENCEL™ bedlinen within a single shopping trip — a genuinely sustainable way to upgrade your bedroom.
Pro Tip: Take HOOGA's online fragrance quiz before your visit to discover a scent profile that matches your personality — it's a handy way to narrow down the reed diffuser or candle range before you get to the store.
What to Shop
HOOGA's Sleep collection covers bed linen, sheets in microfibre, TENCEL™, and cotton, plus pillows, bolsters, quilts, and cushions designed for a genuinely restful night. The Fragrance range spans reed diffusers, room sprays, scented candles, and fragrance oils, while Bathroom essentials cover towels and bath mats in the brand's signature soft palette.
For a playful touch, the Add On Fun collection includes rugs, stools, tents, plush toys, and decorative lights, and pet owners can also shop a dedicated Pets range covering collars, leashes, and toys. Whether you're refreshing a single room or starting a full home makeover, HOOGA's HOOGA Guide offers styling tips to help translate Scandinavian design principles into your own space.
Outlet Details
| Mall | Unit | Address | Contact | Google Maps |
|---|---|---|---|---|
| 313@Somerset | #B1-06 | 313 Orchard Road, 313@Somerset, Singapore 238895 | Contact via website | View on Google Maps |
Opening Hours
| Day | Hours |
|---|---|
| Monday | 11:00am – 10:00pm |
| Tuesday | 11:00am – 10:00pm |
| Wednesday | 11:00am – 10:00pm |
| Thursday | 11:00am – 10:00pm |
| Friday | 11:00am – 10:00pm |
| Saturday | 11:00am – 10:00pm |
| Sunday | 11:00am – 10:00pm |
Hours may be adjusted during public holidays or mall-wide events, so it's worth checking the outlet's live status on Google Maps before you head down.
Follow & Order Online
HOOGA keeps customers updated on new arrivals, promotions, and styling inspiration across its official channels:
| Platform | Link |
|---|---|
| Official Website | findinghooga.com.sg |
| facebook.com/hoogaofficial | |
| instagram.com/hoogaofficial | |
| Lazada | lazada.sg/shop/hooga |
For online orders, HOOGA's own e-commerce website carries the full catalogue, with an official Lazada store offering a convenient alternative for marketplace shoppers. At the time of writing, no official Shopee or TikTok Shop storefront has been confirmed for the brand.
Getting to HOOGA at 313@Somerset
HOOGA is located on Basement 1 of 313@Somerset, a short walk from Somerset MRT station (NS23), making it a convenient stop whether you're refreshing your bedroom or picking up a thoughtful home gift. For exact directions and current opening status, tap the map link below.
Get directions to HOOGA 313@Somerset on Google Maps
Pro Tip: If you're trading in old bedlinen for the TENCEL™ rebate, bring in as many complete sets as you can in one visit — the rebate applies to unlimited sets within a single shopping trip.
